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Introducing the new way to buy your beer: Pay By Neigh

Introducing the new way to buy your beer: Pay By Neigh

To mark the launch of our new limited edition beer, URBAN ANIMALS, in partnership with Vauxhall City Farm, we’re giving away free cans in exchange for animal noises!

URBAN ANIMALS is a Green Hop Pale* brewed with fresh hops grown at Vauxhall City Farm. To celebrate the launch of the beer we’re giving away 100 FREE CANS in exchange for animal noises. To get your hooves on one all you have to do is film yourself making an animal noise then tag us on Instagram or Twitter and we’ll be in touch with a voucher code to claim your FREE can of URBAN ANIMALS from our website.**

Alternatively, head to our taproom for a weeklong ‘Pay by Neigh’ event from Thursday 18th until Thursday – 25th November where you’ll be able to to give the bar staff your loudest ‘BAA’, ‘OINK’ or ‘NEIGH” in person in exchange for a can. We’re encouraging all recipients of free beer to make a donation in the amount of their choice to Vauxhall City Farm to fund the charity’s vital community work.

This amazing local partnership came about when Vauxhall City Farm – just a 10-minute cycle from our taproom – got in touch with us to ask if we could help them grow some hops at the farm whilst their community garden was going unused during lockdown. How could we say NEIGH? We returned a few months later to harvest the hops (with the help of some farm volunteers… and a few stray alpacas!) and brought them straight back to our brewery via the Victoria Line to be used in a brew that same day.

All the proceeds from sales of URBAN ANIMALS will be donated to Vauxhall City Farm to fund training volunteers, upkeep of farm premises and feeding animals.

Country bumpkins step aside, URBAN ANIMALS (5.2% ABV) is one for the cool kids (and cows, pigs or chickens) whose natural habitat is the bright lights of the big city. Made using freshly harvested hops grown at Vauxhall City Farm, this Green Hop Pale Ale celebrates those hidden corners of the metropolis where surprising things live, grow and thrive on being alive and part of the hive.

This new limited edition beer comes in three different can designs, each inspired by some of the farm’s most famous residents: Jerry the Alpaca, Cheryl the Chicken and Britney Spurs the Horse. You can visit the real animals that inspired these characters, and many more at Vauxhall City Farm. Click here to donate.


*Green hop beers are made using freshly harvested hops to create a super aromatic flavour profile (since hops can only be harvested once per year, most beer is made using dried hops – so a green hop beer is really something special!).

**First 50 claimants will receive a voucher code for one FREE can of Urban Animals redeemable via our webshop. Thereafter claimants will receive a 20% off voucher code. One redemption per person. Offer valid while stocks last.

Bring Your Nan For A Can

Bring Your Nan For A Can

For four days from 29th July – 1st August bring someone over the age of 60 to the taproom for a chat and we’ll give you BOTH a FREE can of Generation Pale Ale

Where: Brixton Brewery Taproom, Arch 548 Brixton Station Rd, London SW9 8PF

When: The ‘Bring A Can For Your Gran’ launch event kicks off a 3pm until late on Thursday 29th July, then will continue until closing on Sunday 1st August.

“Oi Nan, fancy a can?” You’d better hope so, because for four days at the end of July if you bring a friend, relative or complete stranger (with their permission of course!) aged 60 or above to our taproom taproom for a chat you’ll both receive a FREE can of Generation Pale Ale.

Like the idea, but don’t have an older friend to bring along? Don’t fret. Because on Thursday 29th July, we’ve teamed up with our partners at Age UK Lambeth to match its friendly members with you. For one-night only they’ll be your one-way ticket to free beer and music, courtesy of over 60’s shape-thrower DJs, Shadow’s Sister, all whilst meeting your new baby boomer BFF.

Can’t make the 29th July? We’ll be keeping our doors open, your seat warm and free beer cold by continuing the offer until Sunday 1st August. So you have four whole days – approximately 96 hours (excluding when we shut and clean the place) – to pop by and say “HI”.

The feel-good post-lockdown knees-ups are in aid of Age UK Lambeth, which has seen an increase of 233% in demand for its services over the past 12 months. This includes its MYneighbours scheme that pairs elderly members with younger volunteers who regularly call and visit them and bring hot meals, too. 

The organisation estimates that there have been over 10,000 hours’ worth of calls made between these new besties over the past year – around 416 days’ worth of nattering on the phone!

So if you fancy swapping your slippers for stilettoes and meeting the nan-of-your-dreams, make sure you get this in your diary now!

Regardless of when you attend, or how many new older and wiser friends you make, in exchange for a free beer, we are requesting all attendees make a donation, big or small (the bigger the better), to Age UK Lambeth.

The event follows the launch of our limited edition Generation Pale Ale – the first beer purpose-brewed to raise money for Age UK Lambeth and bring people of all (legal drinking) ages back together after lockdown. The beer name and vibrant design, featuring a shopping trolley/boom box for kickass grandmas and granddads, have been officially approved by Age UK Lambeth’s members- and 100% of proceeds from the beer will be donated to the charity. Click here to buy a case!

RAISE A CAN TO YOUR GRAN WITH OUR NEW LTD EDN BEER IN AID OF AGE UK

RAISE A CAN TO YOUR GRAN WITH OUR NEW LTD EDN BEER IN AID OF AGE UK

Here at Brixton Brewery we’ve long recognised that craft beer has a much broader audience than the media image of young hipsters might suggest and have always focussed on making well-balanced beers that can be enjoyed by anyone who just loves a delicious brew.

So when we learnt that Age UK Lambeth had seen a 233% increase in demand for its services over lockdown, we saw an opportunity to create a beer (an OAPA perhaps?!) to be enjoyed by all beer fans, whilst also helping to tackle loneliness in the community. Cue, Generation Pale Ale! Available now via our webshop and taproom.

The beer name and vibrant design (featuring a shopping trolley/boombox for kickass grandmas and grandads) has been officially approved by AgeUK’s members, and every penny raised from beer sales will be donated to the charity so they can continue supporting long lives lived well in our community.

Keep an eye on our social media over the coming weeks for stories from some of the incredible older people who have helped to make Brixton the place we all know and love today – like Peter, who’s been in Brixton since 1976 and was model scouted on the street, aged 60 and Vidur who arrived here from Granada in the 1970s and would love nothing more than a shot at knocking Justin Bieber from the charts.

The creation of Brixton Brewery’s Generation Pale Ale has been truly a community effort, with each ingredient kindly donated – free of charge – to the brewery by Charles Faram and Simpsons Malt in order to reduce costs and increase the proceeds raised for Age UK Lambeth.

Generation Pale Ale (3.8%) is a sprightly pale ale crafted with modern British hops, Olicana® and Harlequin™. It’s packed full of flavour and all the wisdom of the ages.

So as we say on the can… call your gran, make a plan, and let’s party like it’s 2019 baby! Click here to shop!

Horsing around with Ebony Horse Club

Horsing around with Ebony Horse Club

We’ve teamed up with the amazing Brixton-based charity Ebony Horse Club to offer you the chance to win a riding lesson and a case of Brixton Brewery beer!

On Monday 29th March at 5pm they’ll be taking over our Instagram Live, to give our followers a tour of the club, an introduction to their fabulous horses and to announce the winner of the competition!

For your chance to WIN, we’re asking you to get creative and bring to life a scene featuring your favourite Ebony horse, out and about in Brixton. You can use whatever medium you like best (drawing, collage, poetry?!) – all you have to do to enter is share your submission on Instagram and tag @brixtonbrewery and @ebonyhorseclubbrixton.

To get you inspired, Ebony Horse Club have kindly provided some dating profiles info about each of their gorgeous, personality-filled horses. We’d swipe right for any one of them!

Splash

The ultimate lad, the way to his heart really is through is belly. Give him some hay and he will be yours for …five minutes. He is a charmer but don’t expect any manners from him, he would trot straight through to you get to the nearest carrot. Splash is a bit of a celeb though and always makes sure he is poised for a photo shoot.

Two truths and one lie:

Splash has appeared on Blue Peter, Splash has attended a royal garden party, Splash has a Brixton Brewery Beer named after him.

Eddie

Good looking and he knows it. He is the leader of the pack and wants you to believe all he really cares about is hanging out with the lads. But, get him on his own and he will show you his sensitive side, he loves nothing more than a nuzzle with his huge moustache.

Likes: Eating hay with his mates down the paddock

Dislikes: Losing in a fist/hoof fight.

Poppet

Looks can be deceiving. The cutest little equine on the block, measuring the height of just 6 pint glasses. He might look small but what he lacks in height he makes up for in character.  What Poppet wants, Poppet gets.  

Rose

The real life unicorn.  We are not quite sure this mystical beast ended up in Brixton but she has been gracing us with her presence and sparkle since 2020. Time spent with Rose would involve her checking her hair in the mirror and making sure her unicorn horn is selfie ready.

Nick names: The Princess, Princess Rose, Rose the Princess

Joe

Joe looks like a horse and a panda combined with his big black eyes. The sensitive soul of the group, expect to find him to crying about this year’s hay shortage and hiding from the alpha males behind a tree. He might be the biggest horse in Brixton but he is the biggest wimp too.

Fun fact: Joe once tried to eat a piece of tinsel but then got so scared he weed himself. 

Blossom

Blossom by name and Blossom by nature. This one is sweet as the come, charming humans all over town with her two tone mane and her eye lashes to die for. With a face made for Instagram she is living her best horsey life as the urban equine to follow.

Bucket list: To gallop through the waves of the sea on a beach in Bali.

Bailey

Named after the Irish tipple and he will make you just as giddy. Bailey is part puppy, part horse. Loves to put anything in his mouth including broom handles, human fingers and coffee, so expect him to slobber all over you.

Best friend: Poppet, the miniature pony who will act as his bodyguard wherever he goes.

Molly

She is as cool as a pint of Electric IPA.  The leader of the girl gang, Regina George has nothing on her. With her fetch mane blowing in the wind she literally begs for attention – and treats. The sassiest mare this side of the Thames.

Favourite food: anything fed to her by her human subordinates.

About Ebony Horse Club: Our mission is to use horses to raise the education, life skills, wellbeing and aspirations of young people from disadvantaged communities within Lambeth. At Ebony we believe that the opportunities you’re given shouldn’t be limited by the postcode you are brought up in, so in 2011 we built our centre right in the heart of South London, Brixton. Just a stone’s throw from the famous ‘Electric Avenue’ and buzzing Brixton Market, you’ll find our stables nestled right between tower blocks and overground lines. Click here to learn more / donate.

Characters of Coldharbour Lane wins Guild of British Beer Writers Award

Characters of Coldharbour Lane wins Guild of British Beer Writers Award

We are absolutely thrilled to have won the title of Best Corporate Communications at the Guild of British Beer Writer Awards 2020 for our Characters of Coldharbour series.

The Guild of British Beer Writers is the organisation for beer communicators and represents some incredible talent. We highly recommend having a look at the list of nominees on the Guild website and checking out their work if you love great writing. 

If you’re a regular reader of our blog you probably saw some of the content from our series here over the summer. We highlighted some of the people and businesses along Brixton’s Coldharbour Lane, namesake and inspiration for our popular Coldharbour Larger.

The series featured portraits by local up-and-coming photographer Amari James, paying homage to some of the people who have made the street what it is today. From the architect of the building sometimes mistaken for Brixton Prison (which also inspired the zigzag pattern on the Coldharbour Lager cans) to the chip shop famous for its live DJs, Characters of Coldbarbour Lane was a celebration of a slice of time along this buzzing Brixton thoroughfare.

“We spoke to people who represent both ‘old’ and ‘new’ Brixton. Some who are running family businesses that have been on the street since the 1950s, and others more recently arrived. Despite their different stories, what struck us was how much everyone had in common: a deep respect for the local area, and a desire to serve their community as best they can. We also wanted to shine a light on businesses as they reopen after lockdown and the famous Brixton streetlife returns.” – Jez Galaun, Co-founder of Brixton Brewery

The photographs and interviews from the campaign were featured on our social media channels, and brought to life in print by Posterzine. The photographs are also on display Brixton Brewery Taproom (Arch 548 Brixton Station Rd, Brixton, London SW9 8PF).

Read the interviews here: