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RAISE A CAN TO YOUR GRAN WITH OUR NEW LTD EDN BEER IN AID OF AGE UK

RAISE A CAN TO YOUR GRAN WITH OUR NEW LTD EDN BEER IN AID OF AGE UK

Here at Brixton Brewery we’ve long recognised that craft beer has a much broader audience than the media image of young hipsters might suggest and have always focussed on making well-balanced beers that can be enjoyed by anyone who just loves a delicious brew.

So when we learnt that Age UK Lambeth had seen a 233% increase in demand for its services over lockdown, we saw an opportunity to create a beer (an OAPA perhaps?!) to be enjoyed by all beer fans, whilst also helping to tackle loneliness in the community. Cue, Generation Pale Ale! Available now via our webshop and taproom.

The beer name and vibrant design (featuring a shopping trolley/boombox for kickass grandmas and grandads) has been officially approved by AgeUK’s members, and every penny raised from beer sales will be donated to the charity so they can continue supporting long lives lived well in our community.

Keep an eye on our social media over the coming weeks for stories from some of the incredible older people who have helped to make Brixton the place we all know and love today – like Peter, who’s been in Brixton since 1976 and was model scouted on the street, aged 60 and Vidur who arrived here from Granada in the 1970s and would love nothing more than a shot at knocking Justin Bieber from the charts.

The creation of Brixton Brewery’s Generation Pale Ale has been truly a community effort, with each ingredient kindly donated – free of charge – to the brewery by Charles Faram and Simpsons Malt in order to reduce costs and increase the proceeds raised for Age UK Lambeth.

Generation Pale Ale (3.8%) is a sprightly pale ale crafted with modern British hops, Olicana® and Harlequin™. It’s packed full of flavour and all the wisdom of the ages.

So as we say on the can… call your gran, make a plan, and let’s party like it’s 2019 baby! Click here to shop!

Collab International Women’s Day brewing event for families affected by knife crime epidemic

Join Earth Station Brewery and Brixton Brewery as they work together to celebrate women while raising money for critical local charities working to stop London’s knife crime epidemic

Earth Station Brewery in Newham and Brixton Brewery in Lambeth are both located in London boroughs struggling with serious youth violence problems. Jenn Merrick, founder of Earth Station, wanted to raise awareness while also raising money for local charities working with young people to stop the bloodshed by doing what she does best: brewing beer. So she came up with a plan to do both: brew a beer that would also benefit families and young people affected by this issue. As a community-based business with strong local ties, Brixton Brewery were immediately on board to be a part of it. They will be throwing open their brewhouse for a very special Open Brew Day event at their Dylan Road Brewery on 9 March. Proceeds from the beer made on the day will go to Asta Community Hub and Fight for Peace in Newham and Indigo Youth in Brixton.

The Saturday 9 March date is a nod to the growing tradition of International Women’s Day open brews (the official IWD is Friday, 8 March) celebrating the role of women in the beer industry. The event will bring together mothers and women passionate about keeping our young people safe from violence to learn about brewing and brew up a Limited Edition special beer, to be released around 31 March for Mothering Sunday.

According to Jenn Merrick, who was Head Brewer at Beavertown Brewery before leaving to start Earth Station, “I’ve lived in Newham for 12 years with my wife. We have cultivated a deep love for this part of London. Now, raising two little boys in the area, we are faced by serious problems with knife crime, the criminal exploitation of children and one of the highest levels of youth violence in the UK. It’s an issue that has affected my family very directly. I want to do everything I can to raise awareness of the issue, and make a positive contribution to changing things for local children.”

Xochitl Benjamin, a co-founder of Brixton Brewery, and Brixton-based mum of two young children says “Jenn and I immediately connected on this – as women, and as mothers. At Brixton Brewery we are committed to our community, and are really excited to be able to support Jenn’s vision. It’ll be a fantastic day celebrating women while making a beer that will raise money for local charities in Brixton and Newham.”

It’s not just the two breweries that have come together to support this initiative. Junction Studio, the award-winning designers of Brixton Brewery’s colourful labels are mentoring young artist Cory Samuels on the label graphics. Leading industry suppliers, including Yakima Chief hops and Simpsons Malt have donated raw material, while Label Express, Saxon Packaging and Ball Packaging are providing labels, boxes and cans.

Earth Station x Brixton Brewery Open Brew Day for Women & Communities is open to any woman who would like to come along and find out a bit more about what goes into their pint while having a unique experience for a great cause. It’s free, but please register here.

The beer, a hoppy pale ale, will available in 30L keg and 330ml cans.

Pre-order now by contacting info@brixtonbrewery.com