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Introducing the new way to buy your beer: Pay By Neigh

Introducing the new way to buy your beer: Pay By Neigh

Introducing the new way to buy your beer: Pay By Neigh

To mark the launch of our new limited edition beer, URBAN ANIMALS, in partnership with Vauxhall City Farm, we’re giving away free cans in exchange for animal noises!

URBAN ANIMALS is a Green Hop Pale* brewed with fresh hops grown at Vauxhall City Farm. To celebrate the launch of the beer we’re giving away 100 FREE CANS in exchange for animal noises. To get your hooves on one all you have to do is film yourself making an animal noise then tag us on Instagram or Twitter and we’ll be in touch with a voucher code to claim your FREE can of URBAN ANIMALS from our website.**

Alternatively, head to our taproom for a weeklong ‘Pay by Neigh’ event from Thursday 18th until Thursday – 25th November where you’ll be able to to give the bar staff your loudest ‘BAA’, ‘OINK’ or ‘NEIGH” in person in exchange for a can. We’re encouraging all recipients of free beer to make a donation in the amount of their choice to Vauxhall City Farm to fund the charity’s vital community work.

This amazing local partnership came about when Vauxhall City Farm – just a 10-minute cycle from our taproom – got in touch with us to ask if we could help them grow some hops at the farm whilst their community garden was going unused during lockdown. How could we say NEIGH? We returned a few months later to harvest the hops (with the help of some farm volunteers… and a few stray alpacas!) and brought them straight back to our brewery via the Victoria Line to be used in a brew that same day.

All the proceeds from sales of URBAN ANIMALS will be donated to Vauxhall City Farm to fund training volunteers, upkeep of farm premises and feeding animals.

Country bumpkins step aside, URBAN ANIMALS (5.2% ABV) is one for the cool kids (and cows, pigs or chickens) whose natural habitat is the bright lights of the big city. Made using freshly harvested hops grown at Vauxhall City Farm, this Green Hop Pale Ale celebrates those hidden corners of the metropolis where surprising things live, grow and thrive on being alive and part of the hive.

This new limited edition beer comes in three different can designs, each inspired by some of the farm’s most famous residents: Jerry the Alpaca, Cheryl the Chicken and Britney Spurs the Horse. You can visit the real animals that inspired these characters, and many more at Vauxhall City Farm. Click here to donate.


*Green hop beers are made using freshly harvested hops to create a super aromatic flavour profile (since hops can only be harvested once per year, most beer is made using dried hops – so a green hop beer is really something special!).

**First 50 claimants will receive a voucher code for one FREE can of Urban Animals redeemable via our webshop. Thereafter claimants will receive a 20% off voucher code. One redemption per person. Offer valid while stocks last.

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