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Bring Your Nan For A Can

Bring Your Nan For A Can

For four days from 29th July – 1st August bring someone over the age of 60 to the taproom for a chat and we’ll give you BOTH a FREE can of Generation Pale Ale

Where: Brixton Brewery Taproom, Arch 548 Brixton Station Rd, London SW9 8PF

When: The ‘Bring A Can For Your Gran’ launch event kicks off a 3pm until late on Thursday 29th July, then will continue until closing on Sunday 1st August.

“Oi Nan, fancy a can?” You’d better hope so, because for four days at the end of July if you bring a friend, relative or complete stranger (with their permission of course!) aged 60 or above to our taproom taproom for a chat you’ll both receive a FREE can of Generation Pale Ale.

Like the idea, but don’t have an older friend to bring along? Don’t fret. Because on Thursday 29th July, we’ve teamed up with our partners at Age UK Lambeth to match its friendly members with you. For one-night only they’ll be your one-way ticket to free beer and music, courtesy of over 60’s shape-thrower DJs, Shadow’s Sister, all whilst meeting your new baby boomer BFF.

Can’t make the 29th July? We’ll be keeping our doors open, your seat warm and free beer cold by continuing the offer until Sunday 1st August. So you have four whole days – approximately 96 hours (excluding when we shut and clean the place) – to pop by and say “HI”.

The feel-good post-lockdown knees-ups are in aid of Age UK Lambeth, which has seen an increase of 233% in demand for its services over the past 12 months. This includes its MYneighbours scheme that pairs elderly members with younger volunteers who regularly call and visit them and bring hot meals, too. 

The organisation estimates that there have been over 10,000 hours’ worth of calls made between these new besties over the past year – around 416 days’ worth of nattering on the phone!

So if you fancy swapping your slippers for stilettoes and meeting the nan-of-your-dreams, make sure you get this in your diary now!

Regardless of when you attend, or how many new older and wiser friends you make, in exchange for a free beer, we are requesting all attendees make a donation, big or small (the bigger the better), to Age UK Lambeth.

The event follows the launch of our limited edition Generation Pale Ale – the first beer purpose-brewed to raise money for Age UK Lambeth and bring people of all (legal drinking) ages back together after lockdown. The beer name and vibrant design, featuring a shopping trolley/boom box for kickass grandmas and granddads, have been officially approved by Age UK Lambeth’s members- and 100% of proceeds from the beer will be donated to the charity. Click here to buy a case!

RAISE A CAN TO YOUR GRAN WITH OUR NEW LTD EDN BEER IN AID OF AGE UK

RAISE A CAN TO YOUR GRAN WITH OUR NEW LTD EDN BEER IN AID OF AGE UK

Here at Brixton Brewery we’ve long recognised that craft beer has a much broader audience than the media image of young hipsters might suggest and have always focussed on making well-balanced beers that can be enjoyed by anyone who just loves a delicious brew.

So when we learnt that Age UK Lambeth had seen a 233% increase in demand for its services over lockdown, we saw an opportunity to create a beer (an OAPA perhaps?!) to be enjoyed by all beer fans, whilst also helping to tackle loneliness in the community. Cue, Generation Pale Ale! Available now via our webshop and taproom.

The beer name and vibrant design (featuring a shopping trolley/boombox for kickass grandmas and grandads) has been officially approved by AgeUK’s members, and every penny raised from beer sales will be donated to the charity so they can continue supporting long lives lived well in our community.

Keep an eye on our social media over the coming weeks for stories from some of the incredible older people who have helped to make Brixton the place we all know and love today – like Peter, who’s been in Brixton since 1976 and was model scouted on the street, aged 60 and Vidur who arrived here from Granada in the 1970s and would love nothing more than a shot at knocking Justin Bieber from the charts.

The creation of Brixton Brewery’s Generation Pale Ale has been truly a community effort, with each ingredient kindly donated – free of charge – to the brewery by Charles Faram and Simpsons Malt in order to reduce costs and increase the proceeds raised for Age UK Lambeth.

Generation Pale Ale (3.8%) is a sprightly pale ale crafted with modern British hops, Olicana® and Harlequin™. It’s packed full of flavour and all the wisdom of the ages.

So as we say on the can… call your gran, make a plan, and let’s party like it’s 2019 baby! Click here to shop!

Horsing around with Ebony Horse Club

Horsing around with Ebony Horse Club

We’ve teamed up with the amazing Brixton-based charity Ebony Horse Club to offer you the chance to win a riding lesson and a case of Brixton Brewery beer!

On Monday 29th March at 5pm they’ll be taking over our Instagram Live, to give our followers a tour of the club, an introduction to their fabulous horses and to announce the winner of the competition!

For your chance to WIN, we’re asking you to get creative and bring to life a scene featuring your favourite Ebony horse, out and about in Brixton. You can use whatever medium you like best (drawing, collage, poetry?!) – all you have to do to enter is share your submission on Instagram and tag @brixtonbrewery and @ebonyhorseclubbrixton.

To get you inspired, Ebony Horse Club have kindly provided some dating profiles info about each of their gorgeous, personality-filled horses. We’d swipe right for any one of them!

Splash

The ultimate lad, the way to his heart really is through is belly. Give him some hay and he will be yours for …five minutes. He is a charmer but don’t expect any manners from him, he would trot straight through to you get to the nearest carrot. Splash is a bit of a celeb though and always makes sure he is poised for a photo shoot.

Two truths and one lie:

Splash has appeared on Blue Peter, Splash has attended a royal garden party, Splash has a Brixton Brewery Beer named after him.

Eddie

Good looking and he knows it. He is the leader of the pack and wants you to believe all he really cares about is hanging out with the lads. But, get him on his own and he will show you his sensitive side, he loves nothing more than a nuzzle with his huge moustache.

Likes: Eating hay with his mates down the paddock

Dislikes: Losing in a fist/hoof fight.

Poppet

Looks can be deceiving. The cutest little equine on the block, measuring the height of just 6 pint glasses. He might look small but what he lacks in height he makes up for in character.  What Poppet wants, Poppet gets.  

Rose

The real life unicorn.  We are not quite sure this mystical beast ended up in Brixton but she has been gracing us with her presence and sparkle since 2020. Time spent with Rose would involve her checking her hair in the mirror and making sure her unicorn horn is selfie ready.

Nick names: The Princess, Princess Rose, Rose the Princess

Joe

Joe looks like a horse and a panda combined with his big black eyes. The sensitive soul of the group, expect to find him to crying about this year’s hay shortage and hiding from the alpha males behind a tree. He might be the biggest horse in Brixton but he is the biggest wimp too.

Fun fact: Joe once tried to eat a piece of tinsel but then got so scared he weed himself. 

Blossom

Blossom by name and Blossom by nature. This one is sweet as the come, charming humans all over town with her two tone mane and her eye lashes to die for. With a face made for Instagram she is living her best horsey life as the urban equine to follow.

Bucket list: To gallop through the waves of the sea on a beach in Bali.

Bailey

Named after the Irish tipple and he will make you just as giddy. Bailey is part puppy, part horse. Loves to put anything in his mouth including broom handles, human fingers and coffee, so expect him to slobber all over you.

Best friend: Poppet, the miniature pony who will act as his bodyguard wherever he goes.

Molly

She is as cool as a pint of Electric IPA.  The leader of the girl gang, Regina George has nothing on her. With her fetch mane blowing in the wind she literally begs for attention – and treats. The sassiest mare this side of the Thames.

Favourite food: anything fed to her by her human subordinates.

About Ebony Horse Club: Our mission is to use horses to raise the education, life skills, wellbeing and aspirations of young people from disadvantaged communities within Lambeth. At Ebony we believe that the opportunities you’re given shouldn’t be limited by the postcode you are brought up in, so in 2011 we built our centre right in the heart of South London, Brixton. Just a stone’s throw from the famous ‘Electric Avenue’ and buzzing Brixton Market, you’ll find our stables nestled right between tower blocks and overground lines. Click here to learn more / donate.

Our next chapter

Our next chapter

When we look back over the past seven years, we honestly can’t believe how far we’ve come – from homebrewing to launching a small brewery, to building a highly recognisable community-based brand, with a larger new brewery and taproom. It makes us want to dream even bigger for the next seven. To realise our original vision of helping thirsty people everywhere get a taste of Brixton, we’re today announcing that, following a successful three years’ working with the global brewers, Heineken, we are expanding this partnership in a deal that will see Heineken fully acquire Brixton Brewery.

This will mean a bright future for our community-based business. The founders of Brixton Brewery will continue to lead the brewery’s day-to-day operations and strategic and creative direction. In other words, we will still be smashing out your favourite beers fresh from South London, brewed by the same bunch of eccentric beer visionaries and inspired by the flavours of Brixton.  

Brixton Brewery was started in a railway arch in 2013 by two couples who met in a Brixton bar. Jez and Libby and Mike and Xochitl worked hard to build a successful brewery and sustainable local business in the heart of Brixton. We started out with one employee and one brewery, making most of our deliveries on foot in and around Brixton Market. In 2017 a minority investment by Heineken meant that we could expand to a purpose-built brewery, remain in Brixton, and create a tap room and experimental brewery in our original railway arch home on Brixton Station Road, where we welcome the public for a taste of our beers, and a look at how we brew.

Our team now includes 25 talented and dedicated people. We are a proud London Living Wage employer and members of the Living Wage Foundation. We love being a positive part of Brixton through numerous partnerships, collaborations, and support for local organisations.

Our growth and expansion are a source of huge pride to us – we’ve always been ambitious for our team and for our business. Over the past three years of working together, we’ve built a strong relationship with Heineken, who share our commitment to quality and responsibility. We have benefited from the Heineken team’s expertise and market reach, and we want to build on it. There’s no denying the fact that the next few years will be challenging for many reasons, so we’re happy to have the opportunity to secure the future of Brixton Brewery for our team, our families, our community and fans of our beers, who’ve been hugely supportive of our success. The industry has changed massively since we started, and we want nothing more than to continue to be a positive part of it.   

We look forward to this next chapter. Our beers will be increasingly available UK-wide, we will continue to strengthen our approach to community and sustainability and we will keep on investing in Brixton through our brewery, taproom and newly renovated experimental brewery. We are committed to creating and sustaining good jobs in Brixton, and hiring a diverse range of people who love beer and Brixton as much as we do.

We want to thank everyone who has supported us so far. We are both humble and proud to be a local success story made in Brixton. Feel free to sit back, relax with a cold can, and see what we brew next.  

Love,

Team BB

Characters of Coldharbour Lane wins Guild of British Beer Writers Award

Characters of Coldharbour Lane wins Guild of British Beer Writers Award

We are absolutely thrilled to have won the title of Best Corporate Communications at the Guild of British Beer Writer Awards 2020 for our Characters of Coldharbour series.

The Guild of British Beer Writers is the organisation for beer communicators and represents some incredible talent. We highly recommend having a look at the list of nominees on the Guild website and checking out their work if you love great writing. 

If you’re a regular reader of our blog you probably saw some of the content from our series here over the summer. We highlighted some of the people and businesses along Brixton’s Coldharbour Lane, namesake and inspiration for our popular Coldharbour Larger.

The series featured portraits by local up-and-coming photographer Amari James, paying homage to some of the people who have made the street what it is today. From the architect of the building sometimes mistaken for Brixton Prison (which also inspired the zigzag pattern on the Coldharbour Lager cans) to the chip shop famous for its live DJs, Characters of Coldbarbour Lane was a celebration of a slice of time along this buzzing Brixton thoroughfare.

“We spoke to people who represent both ‘old’ and ‘new’ Brixton. Some who are running family businesses that have been on the street since the 1950s, and others more recently arrived. Despite their different stories, what struck us was how much everyone had in common: a deep respect for the local area, and a desire to serve their community as best they can. We also wanted to shine a light on businesses as they reopen after lockdown and the famous Brixton streetlife returns.” – Jez Galaun, Co-founder of Brixton Brewery

The photographs and interviews from the campaign were featured on our social media channels, and brought to life in print by Posterzine. The photographs are also on display Brixton Brewery Taproom (Arch 548 Brixton Station Rd, Brixton, London SW9 8PF).

Read the interviews here: